Old SEO vs New SEO in 2025 – The Difference

Share this post Everything changes over time. Nothing stays the same way we live, work, and do business. SEO is no different. If we don’t keep up, we fall behind. But let’s not talk about life lessons here. Today, it’s all about Old SEO vs. New SEO in 2025. I’ll explain how SEO has evolved, what’s changed, and what strategies you should focus on now. In this article, I will cover: Evolution of SEO and Updates Old SEO Strategies New SEO Strategies The Difference Between Old SEO vs. New SEO in 2025 Conclusion Let’s get into it. Evolution of SEO and Updates SEO has been around for more than 25 years. The first website was created in 1991 by Tim Berners-Lee. At that time, there was no Google, no ranking system, and no competition. Websites were just plain pages with basic information. The term Search Engine Optimization (SEO) first appeared in the mid-1990s. It is believed that Bob Heyman, a digital marketer, coined the term when a client wanted their website to rank higher on search engines. In those days, getting a website to rank was simple. Keyword stuffing and spammy backlinks were common tricks. People would repeat the same words multiple times, and search engines weren’t smart enough to tell the difference between useful content and manipulation. Things changed as search engines got smarter. Google Search Algorithm Updates Google keeps updating its search algorithm to improve results. These updates help show useful content while filtering out low-quality sites. Here are some major updates that changed SEO over the years. Panda (2011) Penguin (2012) Hummingbird (2013) RankBrain (2015) BERT (2019) Page Experience Update (2021) MUM (Multitask Unified Model) (2021) Helpful Content Update (2022 – Ongoing) Panda (2011) Panda targeted low-quality content. It penalized sites with thin content, duplicate pages, and keyword stuffing. Websites with original and useful content ranked better. Penguin (2012) Penguin focused on backlinks. Before this update, websites ranked by getting thousands of low-quality links. Penguin penalized sites that used spammy links and unnatural link-building tactics. Hummingbird (2013) Hummingbird helped Google understand search intent. Instead of just matching keywords, it looked at the meaning behind words. This update improved search accuracy. RankBrain (2015) RankBrain introduced machine learning. It helped Google understand complex searches and user behavior. Websites with clear and valuable content ranked better. BERT (2019) BERT improved natural language understanding. It helped Google process long-tail keywords and conversational searches. This made search results more relevant. Page Experience Update (2021) This update made user experience a ranking factor. Google started considering page speed, mobile-friendliness, and Core Web Vitals. MUM (Multitask Unified Model) (2021) MUM helped Google understand images, videos, and different languages. It made search results more detailed and accurate. Helpful Content Update (2022 – Ongoing) This update prioritized people-first content. It penalized sites that focused on SEO tricks instead of real value. Google keeps refining its algorithm to improve search results. Websites with useful and reader-friendly content always perform better. Old SEO Strategies As we already saw in the evolution of SEO, old SEO methods were a mix of black hat, white hat, and grey hat SEO. Many websites ranked using shortcuts instead of quality content. Here are some of the old SEO strategies that worked back then. Buying Bulk Backlinks – Websites bought thousands of links from random sites. More links meant a higher ranking, no matter where they came from. Keyword Stuffing – Pages were filled with the same keyword over and over. It didn’t matter if it made sense. If “best shoes online” was the keyword, you’d see it 50 times on a page. CTR Boosting – Fake clicks were used to fool Google. Bots or click farms made it look like a page was popular, pushing it up in rankings. Exact Match Domains (EMD) – If you wanted to rank for “cheap laptops,” all you had to do was buy cheaplaptops.com. Google gave these domains an instant boost. Hidden Text and Links – Keywords and links were hidden in white text or behind images. People couldn’t see them, but search engines could. Spun Content – Software took an article and rewrote it in different words. The result? A jumbled mess that made no sense but tricked search engines. Link Exchanges and PBNs – Websites made deals to swap backlinks. Some even built private networks of fake sites just to create links. Over-Optimized Anchor Text – Every backlink used the exact same keyword. If a site wanted to rank for “best smartphones,” all its backlinks would say just that. Clickbait and Misleading Titles – Titles were written just to get clicks. You’d click on “Shocking Secrets About SEO!” only to find basic tips you already knew. For a while, these tricks worked. But once Google got smarter, websites using them lost rankings overnight. New SEO Strategies SEO isn’t about tricks anymore. Google has evolved, and so have its strategies. Now, it’s all about quality, relevance, and user experience. Let’s see what works today. AEO (Answer Engine Optimization) – It’s not just about ranking anymore. Google wants direct answers. Optimizing for featured snippets, FAQs, and voice searches helps you appear at the top. Learn What is Answer Engine Optimization (AEO). E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) – Google now looks at who’s giving the information. A website with real expertise and credibility ranks better than random content. Paid SEO (Search Ads & Sponsored Listings) – Organic ranking takes time. Many businesses use paid ads on Google and social media to get immediate visibility. Mobile-Optimized Sites – Most users browse on their phones. A website that loads fast and looks good on mobile ranks better. User Experience (UX) Matters – Google watches how people interact with a site. If they leave too fast, rankings drop. Easy navigation and engaging content keep visitors around. Natural Backlinks – Forget buying links. Google values backlinks from real, high-quality sources like blogs, news sites, and industry leaders. AI-Generated Content (With Human Touch) – AI helps speed up content creation, but

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What is JavaScript SEO? A Step-by-Step Beginner’s Guide

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Share this post If you’re a beginner in SEO, you might not be very familiar with what is JavaScript SEO. Am I right? That’s exactly why you’re here, and I’m here to explain JavaScript SEO in the simplest way. Are you ready? Let’s start! Let’s go over each topic one by one: 👉🏻 What is JavaScript? 👉🏻 What is JavaScript SEO? 👉🏻 Common website elements that rely on JavaScript Pagination Internal Linking Products Reviews Main Content 👉🏻 How does Google process JavaScript? 1. Crawling 2. Rendering Types of Rendering Server-Side Rendering Client-Side Rendering Key Difference: SSR vs. CSR When to Use SSR vs. CSR for Your Projects? Dynamic Rendering 3. Indexing 👉🏻 5 Best Practices to Follow in JavaScript SEO 👉🏻 Conclusion What is JavaScript? JavaScript is a programming language that helps build interactive websites. It functions with HTML and CSS to add dynamic elements to web pages. With JavaScript, website developers can: Add interactive elements like buttons, pop-ups, and animations. Create real-time updates without refreshing the page. Build web applications, such as online forms and chatbots. Enhance user experience with smooth navigation and visual effects. Using JavaScript, you can manipulate HTML and CSS elements, log user behavior and send it to the server, and redirect website users from one page to another. What is JavaScript SEO? JavaScript SEO is a technical optimization method used to fix JavaScript errors on your website so it can rank better on search engines. It falls under the technical SEO category. When JavaScript is not optimized properly, search engines may struggle to crawl, render, or index your content. This can lead to ranking issues and lower visibility in search results. Common JavaScript SEO Errors Search engines not crawling JavaScript content Pages taking too long to render Content not getting indexed properly Internal links not being recognized JavaScript blocking important on-page elements Broken or missing structured data Incorrect implementation of dynamic rendering Using JavaScript redirects instead of 301 or 302 redirects Large JavaScript files slow down page speed Using hashed URLs (#) that search engines can’t index properly Common Website Elements That Rely on JavaScript With JavaScript, you can design all kinds of interactive features on your website. Many important website elements depend on JavaScript to function properly. Some of the most common ones include: Pagination – Helps load new pages without refreshing the entire site. Internal Linking – Uses JavaScript to manage dynamic links between pages. Products – E-commerce sites use JavaScript to display product details dynamically. Reviews – Loads customer reviews and ratings without slowing down the page. Main Content – Some websites rely on JavaScript to display core content, which can affect SEO if not optimized. How Does Google Process JavaScript? Google processes JavaScript pages in three phases: Crawling Rendering Indexing Crawling After the URL is discovered, crawling is the first step performed by Google to index the live website. The Googlebot scans your site to see whether any restrictions in robots.txt or meta robots tags are set against it. In the absence of any blocks, Google would then queue the page for crawling, rendering, and indexing. Rendering For WordPress and HTML websites, content is readily available from the server response. Google can easily read and index the page without extra processing. But when it comes to JavaScript websites, the scenario is different. Instead of sending fully loaded content, the server delivers JavaScript files that need to be executed in the browser. Googlebot has to process these scripts before it can see and index the actual content. This extra step can delay indexing if JavaScript isn’t handled correctly. Types of Rendering JavaScript websites can be rendered in different ways. The method you choose affects how Google processes your content. Here are the three rendering types: Server-Side Rendering (SSR) Client-Side Rendering (CSR) Dynamic Rendering Server-Side Rendering (SSR) SSR is a process where the server generates a fully rendered HTML page with content and sends it to the browser. JavaScript is then executed in the browser for interactive elements. Google can easily crawl and index the content. Websites load faster because users receive a ready-to-view page. Best for SEO and performance. How Server-Side Rendering (SSR) Works – A Real-World Example Scenario: Imagine a person searches for “best seo course” on Google. Among the results, he/she finds Cluster Edutech’s Online SEO Course and clicks on the link. Step-by-Step SSR Process: 1️⃣ User Clicks the Link The request goes to the server, asking for the digital marketing course page. 2️⃣ Server Fetches Data The server retrieves course details like title, syllabus, price, and benefits from the database. It generates a fully structured HTML page with this information. 3️⃣ Server Sends the Complete Page Instead of sending a blank page with JavaScript loading later, the server sends a fully built page. 4️⃣ Page Instantly Appears on the Browser The user sees the course details immediately without waiting for extra loading. Why SSR is Important Here? ✅ Faster Page Load: No delays; the course details are already visible.✅ Better SEO Ranking: Google indexes the complete page since the content is already loaded.✅ Great for Dynamic Content: If course details change, users always see the latest version. Client-Side Rendering (CSR) In CSR, the browser first loads a minimal HTML page. Then, JavaScript runs to fetch and render content dynamically, making the page interactive. Googlebot may not see content immediately, causing indexing delays. Faster for users after the initial load but can be bad for SEO. Common in JavaScript-heavy frameworks like React and Angular. How Client-Side Rendering (CSR) Works – A Real-World Example Scenario: Imagine a person searches for “best digital marketing course” on Google. Among the results, he/she finds Cluster Edutech’s Online Digital Marketing Course and clicks on the link. Step-by-Step CSR Process: 1️⃣ User Clicks the Link The browser requests the initial page from the server. 2️⃣ Server Sends a Basic HTML Shell Unlike SSR, the server does not send a fully built page.

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How to Audit a Website for SEO and Optimal Performance

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Share this post Are you a working professional? If yes, the first task given to you will be to audit a website. You need to check its performance and find areas that need improvement. That’s why it is important to learn how to audit a website. I will explain everything in this article, including: What is a website audit? How to audit a website? What to do after conducting a website audit? Website audit checklist Website audit tools Conclusion Continue reading till the end to understand it step by step. What is a Website Audit? A website audit is a health check for your website. It helps you find SEO, technical setup, design, and content issues. An SEO audit helps you spot errors that need fixing. Once you fix them, search engines can find and show your website more easily to users. First, your website will rank for keywords. Then, you will start getting relevant organic traffic. This can also lead to business conversions over time. How to audit a website? To audit a website, you can do it manually or use tools. Many advanced tools make this process easier for you. What you need to do is copy the link to your website and paste it onto the tool. Then just run a scan, and boom! The tool scans your site and generates a report for you. Depending on how big your site is, this could take anywhere from 10-20 min. The report highlights errors and warnings. Fixing these issues on a priority basis is important to keep your website optimized. What to do after conducting a website audit? Once the website audit is done, create a checklist of errors and warnings. Fix the errors first, as they directly affect your website’s performance. Then, work on the warnings one by one. Having rectified the fixes, recheck them for the proper resolution. In such a way, your website will remain optimally well for search engines and offer a smooth user experience. Website Audit Checklist An audit of a website is an audit of the different areas that affect the SEO and performance of the website and user experience. Here is the complete checklist to help you appropriately analyze your website. SEO Audit Technical Audit Content Audit UX & Design Audit Analytics & Tracking 1. SEO Audit Check if your website is indexed on Google (Use “site:yourwebsite.com” in Google Search). Ensure proper keyword usage in titles, meta descriptions, headings, and content. Check backlinks: Quality, relevancy, and number of referring domains. Optimize internal linking for better crawlability. Fix broken links and redirect errors (404, 301, 302). Verify XML sitemap is submitted in Google Search Console. Ensure robots.txt is properly configured to allow search engines to crawl important pages. 2. Technical Audit Test website speed using Google PageSpeed Insights or GTmetrix. Measure Core Web Vitals: First Contentful Paint (FCP) – Time taken for the first visual element to appear. Largest Contentful Paint (LCP) – Time taken for the main content to load. Total Blocking Time (TBT) – Time scripts block interaction. Cumulative Layout Shift (CLS) – Visual stability of the page. Speed Index – Overall loading speed perception. Best Practices for Improving Core Web Vitals: FCP: Optimize images, enable lazy loading, and use a fast server response time. LCP: Minimize large elements, use a content delivery network (CDN), and remove render-blocking resources. TBT: Reduce JavaScript execution time and defer unused scripts. CLS: Set proper size attributes for images and avoid dynamic content shifts. Speed Index: Use efficient coding practices and optimize server performance. Ensure the website is mobile-friendly (Use Google’s Mobile-Friendly Test). Check the SSL certificate (HTTPS) for security. Fix crawl errors in Google Search Console. Learn and fix page indexing errors in the Google search console. 3. Content Audit Ensure content is original and valuable to users. Check for duplicate content using Copyscape or Screaming Frog. Optimize images with proper compression and alt text. Use structured data (Schema Markup) for better search visibility. Make sure all pages have meta titles and descriptions. 4. UX & Design Audit Test website navigation for ease of use. Ensure proper color contrast and readable fonts. Fix broken buttons, links, and forms. Optimize page layout for a seamless user experience. 5. Analytics & Tracking Set up Google Analytics to track website traffic. Configure Google Search Console for monitoring search performance. Use Google Tag Manager to manage tracking codes without editing website code. Use Heatmaps (Hotjar, Crazy Egg) to analyze user behavior. Following this checklist will help your website rank better and provide a smooth user experience. Website Audit Tools Tools that help you conduct a website audit make it easier to improve the factors mentioned in the checklist. Here are 10 powerful website audit tools: Google Search Console – Monitors search performance and detects indexing issues. Google Analytics – Monitors website traffic and user interactions. Google PageSpeed Insights – Measures website speed and provides optimization suggestions. GTmetrix – Analyzes website performance and suggests speed improvements. Screaming Frog SEO Spider – Crawls websites to find broken links, duplicate content, and SEO issues. Ahrefs Site Audit – Checks technical SEO issues and backlink quality. SEMrush Site Audit – Provides in-depth SEO analysis and fixes. Moz Pro Site Crawl – Identifies technical and on-page SEO problems. Hotjar – Uses heatmaps to track user behavior and improve UX. Google Tag Manager – Manages tracking codes without modifying website code. Conclusion That wraps up everything about auditing a website, identifying errors, and fixing them. Hope this article helped you understand website audits and how to fix errors. Start auditing your website today and make it better for both users and search engines. Vemu Sandeep Linkedin Medium Quora

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What is Silo Structure in SEO Strategy? A Simple Guide

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Share this post Silo structure? If you’re new to SEO, this might be your first time hearing about it. That’s probably why you searched for “What is Silo structure in SEO?” and now you are here. SEO has different strategies to help websites rank on Google’s first page. One of them is the Silo architecture in SEO strategy. In this article, I’ll break it down in the simplest way possible so you can understand it without any confusion. Here’s what we’ll cover: What is Silo Structure in SEO? Different Types of Silo Content Structures Advantages and Disadvantages of Silo Structure Best Practices for Implementing a Silo Structure Conclusion What is Silo Structure in SEO? A silo structure in SEO means grouping similar content under one topic and linking them only within that group. This helps maintain a structured layout, making it simple to find relevant content. You should not link one group to another. This method of structuring is siloing. For example: If I have a website about digital marketing, I can organize it like this: SEO Silo → All SEO-related articles linked together. Digital Marketing Silo → All digital marketing articles linked within this category only. You should not link content from the SEO silo to content in the digital marketing silo. This helps search engines identify your content and rank it better. Different Types of Silo Content Structures In silo SEO, there are two types of silo content structures: Physical Content Silos Virtual Content Silos 1. Physical Content Silo This type of silo organizes content using the website’s URL structure and folders. For example: If I have a website about digital marketing, my URLs might look like this: example.com/seo/on-page-seo example.com/seo/off-page-seo example.com/social-media/facebook-marketing Each category has its section, keeping things neat and structured. 2. Virtual Content Silo This method doesn’t rely on URLs or folders. Instead, it connects related pages through internal links. For example: An article about on-page SEO links to another article about meta tags. A blog on Facebook marketing links to another post about Instagram ads. They stay connected through links even if they are not in the same folder Both methods help organize content and improve SEO. Some websites use only one, while others combine both for better results. Advantages and Disadvantages of the Silo Structure ✅ Advantages of the Silo Structure Better SEO Ranking – This helps search engines understand your content structure, improving rankings. Improved User Experience – Visitors can easily find related content without getting lost. Stronger Internal Linking – Boosts authority for important pages by linking them within the same silo. Higher Content Relevance – Keeps related topics grouped, making your site more valuable. Easier Content Management – Organizes content neatly, making updates and navigation simpler. ❌ Disadvantages of the Silo Structure Strict Linking Rules – You can’t link between silos, which may limit content connections. More Planning Required – Setting up a silo structure takes time and effort. Difficult for Broad Topics – If a topic fits multiple silos, choosing where to place it can be tricky. Can Cause Thin Content Issues – If a silo lacks enough content, it may seem weak to search engines. Not Ideal for All Websites – Smaller sites with fewer pages may not benefit as much from this method. Best Practices for Implementing a Silo Structure Some claim that the silo structure in SEO doesn’t help anymore. However, if you need it, you must implement it properly. Here’s how to follow the best silo structure practices: Create Clear Categories Use a Pyramid Silo Architecture in SEO Utilize Breadcrumb Navigation Relevant Internal Linking Keep Descriptive Names for Silos Optimize URLs 1. Create Clear Categories Organize content into well-defined categories. Each topic should have its section without mixing with other silos. 2. Use a Pyramid Silo Architecture in SEO In a silo structure, organize your content like a pyramid. Start with the homepage at the top, place main categories in the middle, and keep subpages at the bottom. Example: Imagine a website about digital marketing with different silos. Homepage: example.com/ SEO Silo: example.com/seo/ On-Page SEO: example.com/seo/on-page-seo/ Off-Page SEO: example.com/seo/off-page-seo/ Social Media Marketing Silo: example.com/social-media/ Facebook Marketing: example.com/social-media/facebook-marketing/ Instagram Marketing: example.com/social-media/instagram-marketing/ Each category and subcategory stays within its silo, maintaining a clear hierarchy. 3. Utilize Breadcrumb Navigation Breadcrumbs guide users and search engines through your site’s structure. They make navigation smoother. 4. Relevant Internal Linking Link content within the same silo only. This strengthens topic relevance and improves search engine ranking. 5. Keep Descriptive Names for Silos Use clear and meaningful names for categories. This helps users and search engines understand the topic easily. 6. Optimize URLs Keep URLs clean and structured. For example, use example.com/seo/on-page-seo instead of random numbers or symbols. Conclusion I hope this article has provided you with a clear picture of the silo structure in SEO. Although it has both pros and cons, whether or not to use it is up to your website’s requirements. If you prefer more organized content and enhanced rankings, a siloed structure can work. Nevertheless, if that looks too confining, alternative strategies can be considered. In the end, we want a website that is attractive to users and accessible to search engines. Vemu Sandeep Linkedin Medium Quora

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Learn and Fix Page Indexing Errors In Google Search Console

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Share this post Did you notice any page indexing errors in Google Search Console? If you’ve spotted them, don’t stress! These errors can hurt your search rankings and make your site harder for users to find. But don’t worry—fixing them isn’t as complicated as it sounds. I’ll help you identify some important page indexing errors in Google Search Console and show you how to fix them. Stay with me, and we’ll walk through everything step by step! Important Page Indexing Errors in Google Search Console Here are some of the common page indexing errors you might come across in Google Search Console: Not found (404) Page with redirect Excluded by ‘noindex’ tag Alternate page with proper canonical tag Duplicate without user-selected canonical Crawled – currently not indexed Discovered – currently not indexed Soft 404 Server error (5xx) Blocked due to access forbidden (403) Duplicate, Google chose different canonical than user Blocked due to other 4xx issue Indexed, though blocked by robots.txt Page indexed without content I will explain the reason behind each error and the solution to fix them for you. Not found (404) A 404 error pops up when someone tries to visit a page on your site that doesn’t exist anymore. This usually happens when a page is removed, the URL is incorrect, or broken links are pointing to a page that no longer exists. If you see a Not Found (404) error in the Google Search Console, it needs to be fixed. Leaving it unresolved will negatively affect your website’s SEO performance. A 404 error can increase your bounce rate, prevent search bots from crawling your site, drop traffic, and provide a bad user experience. How to fix Not Found (404)? Fixing a Not Found (404) error is simple if you follow these steps: Redirect the removed page’s URL to a new one using 301 (permanent) or 302 (temporary) redirects. Identify and update any broken internal or external links pointing to the removed page. Contact the site owners of backlinks to remove or update the links to the new page. Create a custom 404 page to notify visitors of the error, and guide them to a similar relevant page on your site. Page with Redirect A Page with Redirect error means the URL you’re trying to index points to another URL instead of directly opening the page. This usually happens when a page has been redirected to a different one using a 301 (permanent) or 302 (temporary) redirect. It could also occur if there are multiple redirect chains or loops. Redirect Chains: This occur when one URL redirects to another, and that one redirects to yet another, creating a sequence of multiple redirects. This creates a “chain,” and search engines have to follow multiple steps before reaching the final destination, which can waste the crawl budget and slow down indexing. Redirect Loops: This happens when a URL keeps redirecting in a circle. This causes an endless loop, confusing both users and search engine bots. The page never loads, leading to errors. If this error appears in Google Search Console, it indicates that the redirected page cannot be indexed. Leaving it unresolved can impact your site’s indexing and SEO performance. How to Fix Page with Redirect? Here’s how you can fix the Page with Redirect error: Streamline redirects: Make sure each redirect goes directly to the final URL. Avoid chaining one redirect to another, as it slows down indexing. Prevent redirect loops: Check your redirects carefully and make sure they don’t point back to the same URL or create an endless cycle. Each redirect should lead to a clear, crawlable URL. Use permanent redirects: Replace temporary (302) redirects with permanent (301) redirects whenever possible. They’re more reliable for Google bots and better for SEO. Set a canonical URL: If a redirected page has multiple versions, define a canonical URL to let Googlebot know which one to prioritize. Excluded by ‘noindex’ Tag If there’s a page on your website that you don’t want to show in search results, you can use the noindex tag. But sometimes, this tag is added unintentionally. As a result, your page will be excluded from appearing in search results. The good news is, that removing the noindex tag makes the page eligible to show up in search results again. You can easily manage this through WordPress plugins or your website’s CMS. Duplicate Without User-Selected Canonical This issue happens when you have two identical pages or similar content on your website. Googlebot gets confused about which page to index and rank in search results. What to Do to Avoid Duplicate Without User-Selected Canonical? Add a canonical tag on the duplicate page to point to the preferred version. Review your content and ensure there’s no duplication. Write fresh, unique content to stand out. Use a 301 redirect to send users and bots from the duplicate page to the preferred one. This also helps preserve link equity. By following these steps, you ensure Google indexes the right page and avoids any confusion. Alternate Page with Proper Canonical Tag When you see Alternate page with proper canonical tag in Google Search Console, it means you’ve set a canonical tag for the preferred version of your page. This helps Google avoid indexing duplicate pages and focus on the main one. For example, let’s say you have two pages: https://example.com/shoes https://example.com/shoes?color=red By setting the canonical tag on the second page to point to the first one, you’re telling Google that https://example.com/shoes is the main page to index. No further action is needed. Google identifies the canonical page as the main version and excludes duplicate pages from indexing. Crawled – Currently Not Indexed Crawled – Currently Not Indexed in Google Search Console isn’t an error; it’s a status. It means Google crawled your page but hasn’t indexed it to the search results yet. This happens due to: The page is newly created and undergoing validation. Content not meeting quality standards. The presence of a noindex tag. Crawl budget limitations. How

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What is Answer Engine Optimization (AEO) in Digital Marketing?

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Share this post One question that’s making the rounds among digital marketers is, What is Answer Engine Optimization (AEO) in Digital Marketing? There’s a lot of talk about what role AEO will play in digital marketing in 2025. Will it be an upgrade to SEO, or something different? And what should we expect, or even prepare for, when it comes to this shift? So, in this article, we’ll take a look at what’s all the buzz about. Let’s learn: What is Answer Engine Optimization (AEO)? How to Write Answer Engine Optimization Content? The Benefits of AEO The Difference Between AEO and SEO What is Answer Engine Optimization (AEO)? Answer Engine Optimization (AEO) in digital marketing is going to be the upgraded version of SEO for 2025. While SEO focuses on creating content around a topic and optimizing on-page elements, AEO is all about writing direct answers to user-specific queries. Imagine you have a question and turn to a search engine or answer engine to find the answer. You want a quick and direct response. That’s where AEO steps in. For example, you are asking, How do I write content for answer engines? Answer engines or search engines provide a direct response to your question. They fetch and give relevant answers from web sources that have already written AEO content for the question you asked. Since these answers frequently show up at the top of search results, users are more likely to click on your response to find out more. This can boost your website’s click-through rate (CTR). It’s a question-and-answer game. To win, you need to get your answer to appear in featured snippets, knowledge panels, and other bot results. While there’s no guarantee of earning those positions or making the answers appear, it’s always important to follow the right strategies. How to Write Answer Engine Optimization Content? Whether you’re writing content for search engines or answer engines, the rule is the same. Content should be king. When writing content for Answer Engine Optimization (AEO), focus on providing accurate answers. You need to structure your answers in a way that answer engines or Google search engines can recognize your answers and showcase them to users. To make this happen, you need to follow a few important steps. These steps are: Do Keyword Research Write User-Intent and High-Quality Content Implement Structured Data Markup Leverage FAQ Pages Ensure Mobile Friendliness Now, let’s break down how these steps can help optimize your content. Do Keyword Research The first step to writing AEO content is conducting thorough keyword research. Use tools like Google Keyword Planner and Answer the Public to analyze how people search in your niche. Choose keywords with good search volume, low to medium competition, and high relevance. Prioritize long tail keywords starting with ‘how,’ ‘what,’ or ‘why,’ as these are most used in user searches. Long-tail keywords, such as “how to optimize content for AEO in 2025,” tend to be more relevant and easier to rank for. Tailoring your content with questionnaire and long-tail keywords increases your chances of appearing in answer engines and Google Search’s AI Overview. Write User-Intent and High-Quality Content Content for AEO involves answering the questions. Your content must give a great value and meet the audience’s needs to keep them engaged. So, write high-quality content that answers the user’s questions with precision. Keep your content well-researched, easy to read, free of grammar mistakes, and concise. Incorporate researched keywords naturally into the content without keyword stuffing. Structure your content with a clear hierarchy to make it reader-friendly. Include elements like: Headings Subheadings Short and Simple sentences Bulleted points Numbered lists Avoid misleading your audience with clickbait titles. Keep the tone conversational while making the content engaging and interactive. This approach helps with voice search optimization as well. By following these methods, you increase your chances of appearing in AI-driven answers on Google or other answer engines. Implement Structured Data Markup Structured data markup helps make your content more accessible to both answer engines and search engines. It helps AI systems and search engines understand what your content is about. When your content offers value, structured data increases the chances of it appearing in featured snippets or answer boxes in search results. Here are 5 types of schema markup that are useful for AEO: FAQ Schema How-to Schema Q&A Schema Article Schema Review Schema This way structured data presents your content to AI systems and search engines. Leverage FAQ Pages FAQ pages serve as a valuable knowledge base for businesses, answering common questions from users. AI systems and search engines often refer to these pages to deliver accurate responses. Make sure your FAQs address common questions with correct and concise answers. FAQ pages improve search visibility, drive organic traffic, enhance customer experience, and help build trust and authority. Also check the “People Also Ask” and “People Also Search For” sections for more relevant queries. Provide researched and informative answers to each question. Make sure the answers are simple and easy to understand. Doing so will make it easier for answer engines and search engines to showcase your content as a reliable source of information. Keep your FAQ page updated to stay relevant and continue providing value. Ensure Mobile Friendliness Mobile responsiveness is another determining factor. Your website should provide a seamless experience for different screen sizes. It should load fast, offer easy navigation, and display content well. A mobile-optimized site boosts the chances of content appearing in the knowledge panel, featured snippets, or Google’s AI Overview. The Benefits of AEO Answer Engine Optimization (AEO) in digital marketing brings several benefits that will help businesses stay ahead in 2025. The important benefits include: Authority and Credibility Organic Traffic Brand Awareness Competitive Advantage Authority and Credibility Appearing in answer engines establishes trust and positions your brand as a dependable source of information. Organic Traffic AEO attracts targeted traffic to your website by answering user queries directly, driving consistent and free visitors. Brand Awareness Increased visibility in answer engines allows

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How Will SEO in 2025 Shape Google Search Rankings?

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Share this post Before 2024 is about to end in less than a month, how SEO in 2025 is going to be is already on the minds of SEO analysts. We’re all curious about how it will change and what it means for our websites. SEO in 2025 will continue to evolve, and staying on top of these changes is key to success. In this article, let’s predict the SEO trends for 2025 and see how they might impact Google search rankings. Recap of SEO in 2024 Google kept updating its search algorithms in 2024 to improve how content is ranked. These updates aimed to show better results for users. Let’s take a look at the core updates Google rolled out in 2024. March 2024 Core Update The first core update of the year came in March 2024. This update cleaned up search results by targeting low-quality and unhelpful content. Websites focused on search engines over users had a negative impact. Sites with poor user experiences, like slow loading speeds or confusing layouts, lost rankings. This caused a 45% drop in the visibility of low-quality content in search results for website owners. August 2024 Core Update The August 2024 core update built on the changes from March, further enhancing Google’s focus on improving the quality of search results. Google focused on showing content that is genuinely helpful for users. Website owners saw dips and gains in their rankings. SEO content written to manipulate rankings lost its position. November 2024 Core Update The November 2024 update followed the same goal of improving search quality. Google rewarded websites that focused on user-friendly designs and great user experiences. Website owners who followed the E-E-A-T (Experience, Expertise, Authority, and Trustworthiness) guidelines succeeded in achieving better rankings. If you notice these core updates, the common factor is content. Google wants to see helpful content that genuinely serves its users. The second key factor is user experience. To keep users on your site, make sure it loads quick and offers a smooth experience. Following these basics is enough to align with Google’s SEO best practices. How SEO in 2025 Will Impact Google Rankings? The common challenge SEO experts face is adapting to Google’s core updates and SEO trends. SEO in 2025 is set to be more advanced than in previous years. Let’s look at the areas we should focus on and prepare for to provide the best user experience and rank well in Google search results. The four key areas to focus on in 2025 that will impact your SEO rankings are: Google’s SGE (Search Generative Experience) Adaption AI-Generated Content vs Human-Written Content User Experience UGC (User-Generated Content) Paying attention to these areas will drive improvements in your SEO rankings in 2025. Google’s SGE (Search Generative Experience) Adaption Google’s SGE is a search feature that provides AI-generated answers to user queries using Google’s machine learning model. At the top of the answers, it’s displayed as the AI Overview. This feature was launched in August 2024 in India, updating the previous featured snippets. The goal of this feature is to provide instant answers to users, resulting in zero-click searches. While there’s no guarantee that your content will appear in the AI Overview, Google’s AI-powered overviews will become increasingly important in 2025. To improve your visibility and CTR, focus on content that answers users’ questions directly. Here’s what you can do: Write helpful, quality content with long-tail keywords Optimize all on-page elements Improve user experience with fast loading speed and great design Build quality backlinks, particularly focusing on long-tail keywords By implementing these strategies, you can improve your chances of being highlighted in the AI Overview. AI-Generated Content vs Human-Written Content I’d be lying if I said I don’t use AI tools to write my articles. I believe many of you do, too. But I also make sure to write most of my content myself. When I write for my blog, I always follow Google’s E-E-A-T guidelines. E-E-A-T represents four important pillars: Experience, Expertise, Authority, and Trustworthiness. These are ranking factors that help me stay at the top of Google search results. Google doesn’t oppose AI-generated content, but it supports it when it provides value, relevance, and trustworthiness. Personally, I use AI to help generate ideas, proofread, and organize my articles. But the actual writing? That’s all me. I make sure to research thoroughly, provide accurate information, and check facts to ensure the content is valuable to my readers. Never just publish content straight from an AI writing tool. AI Tools like ChatGPT, Gemini, and Bard often produce thin, templated content that lacks the natural flow and emotional depth that human writing provides. Are you using ChatGPT to write your content? Read this article on AI-Generated Content Words To Avoid In Your SEO Article. Always make it a habit to write 80% of your content yourself and use AI for the remaining 20%. Let AI assist you with brainstorming ideas, proofreading, and improving readability. Avoid relying on AI for information, facts, or stats; even if you use it, always double-check the accuracy of the content. The image shows how the AI detection tool evaluated my content. While the highlighted section was written by me, it was still flagged as AI-generated. AI detection tools can not be 100% accurate, but that doesn’t mean you can ignore them. Your focus should remain on writing high-quality content that provides value to your users. Content is going to be king in 2025, so always write high-quality content that provides real value to your users. User Experience (UX) User experience will be a determining factor in your website’s ranking on search results. Google prioritizes pages that are optimized for mobile-first indexing, have a mobile-friendly design, and load quickly. Keep your website aligned with Google’s recommended Core Web Vitals values. Follow these optimization tips: Optimize image sizes to reduce load times. Eliminate render-blocking resources to improve page speed. To improve loading speed on repeat visits, set up browser caching to store static resources

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Different Types Of Backlinks In SEO For Your Website’s Ranking

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Share this post Does a library have value without readers, even with a hall full of books? Does a restaurant have value without diners, even with a menu full of delicious dishes? Similarly, SEO is incomplete and doesn’t have value without backlinks. Read the complete article to know what are backlinks and the different types of backlinks in SEO. What Are Backlinks? A website doesn’t have value without visitors. Backlinks are links that bring relevant traffic to our website from different sources. For example, imagine seeing a phrase like Join SEO Course. When you click this anchor text, it takes you to Cluster Edutech’s SEO Course Page from this website. This is a backlink I built through the guest post. SEO backlinks are also called: External Links Inbound Links Incoming Links One of the factors that Google considers to improve a site’s credibility and authority is backlinks. Want a better ranking for your site? the more quality backlinks you should create. Different Types of Links in SEO Backlinks Backlinks can vary in their function and impact on SEO. Here are the different types of links in SEO backlinks you should know: Do Follow No Follow Sponsored UGC Do Follow Links Do Follow links are important HTML links without a “rel” attribute. They serve as a recommendation to Google, helping it discover and rank pages. Google prioritizes Do Follow Backlinks to discover and rank pages. No Follow Links A website owner adds a rel=”nofollow” attribute to your backlink. This means they provide a backlink but do not endorse it. A backlink with a nofollow attribute does not hold as much value but still counts as a backlink—more like a tail without a head. Sponsored Links When a website owner provides a backlink with a rel=”sponsored” attribute, it indicates that the link is part of a paid placement. Sponsored backlinks benefit the site owner and do not add much value to improving your site’s authority. UGC Links UGC links are links generated through social media, forums, and blog comments. If you’re a website owner and someone includes a link in their comment, you can add a rel=”ugc” attribute. This helps you manage spam while still allowing user-generated content to link back to their sites. Different Types Of Backlinks In SEO To generate traffic to our website, we have to build different types of backlinks in SEO. We shall check different types of backlinks and their reputation in SEO. Editorial Backlinks Guest Post Backlinks Article Submission Backlinks Business Listings Backlinks Classifieds Backlinks Directory Backlinks Social Media Backlinks Bookmarking Backlinks Editorial Backlinks Editorial backlinks are links that point to your website from high-authority websites like: News Websites PR Websites Educational Magazines And more Getting an organic backlink from an editorial website is like getting a golden egg for your website. These backlinks are highly valued by Google. If you have a backlink for a specific keyword from an editorial website, you can rank higher than your peers. Guest Post Backlinks Guest post backlinks are a type of link that you obtain by contributing any blog or article to another website. Through guest posts, you can even generate leads by posting in relevant niches. To obtain these backlinks, reach out to the website owners in your niche and ask them if you could submit a guest post. Article Submission Backlinks Article Submission Backlinks are created when you write an article and include an anchor text linking back to your website. You then submit this article to free article submission sites. Article submission backlinks create good potential for the generation of traffic to your site since the article has been published on a site that has good authority. Business Listings Backlinks Creating business listing backlinks is updating details about your business on listing sites. Generally, you can create a backlink simply by placing your website link in the website slot. Business listings help enhance local SEO and make it easier for individuals to find your business online. Classifieds Backlinks Classified backlinks are when you post advertisements about your products or services on classified ad sites with a link. By including your website link in the ad details, you can gain a backlink. These backlinks help to drive targeted traffic to your website and can improve your visibility in specific markets or regions. Directory Backlinks Submitting your website to online directories can earn you directory backlinks. These directories organize businesses by industry or location, making it easier for users to find services like yours. Adding your website’s URL in these listings helps attract relevant traffic and improves your site’s overall visibility. Social Media Backlinks Social media is an excellent source of UGC backlinks. The users who post content, mention your website, or link to your page in a post or comment will provide backlinks to your website. Most links are no-follow. However, it does bring traffic and keeps your brand visible and known to more people. Bookmarking Backlinks Bookmarking backlinks come from saving your website link on popular bookmarking sites. These links help search engines discover your content faster. They can also attract visitors interested in your niche. Building different types of backlinks in SEO is crucial for growing your website’s authority and ranking. Benefits of Backlinks in SEO Improves search engine rankings Increases website traffic Enhances domain authority Builds credibility and trust Boosts brand visibility Generates referral traffic Fosters relationships with other websites Encourages content sharing Enhances indexation speed Provides insights into competitor strategies Do’s and Don’ts in Backlinks Do’s Focus on quality over quantity Use relevant anchor text Diversify your backlink sources Monitor your backlink profile regularly Build relationships with other websites Don’ts Avoid spammy or low-quality sites Don’t engage in link exchanges Avoid using irrelevant anchor text Don’t buy backlinks Avoid over-optimizing your backlinks Conclusion I hope in this article you understood, what are backlinks and the different types of backlinks in SEO. Start creating quality and valuable backlinks for your website. If you want to learn how to find and build these

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Essential SEO Tools for Beginners in SEO Course

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Share this post No matter how you learn SEO, the use of SEO tools is an important factor for getting practical knowledge. Did you attend an SEO course, or did you learn it on your own? It doesn’t matter; you still must know how to use them. Here I’m going to explain to you some of the must-useful SEO tools for beginners. Let’s get into action and make your SEO tools learning more interesting! SEO Tools For Beginners Since you’re on your way to becoming an SEO analyst by mastering SEO, let’s take a look at the best SEO tools, each designed for a different purpose in SEO. Google Keyword Planner Google Analytics Google Search Console Google Tag Manager Google Schema Markup Testing Tool Screaming Frog SEO Spider Page Speed Insights Grammarly Hemingway Editor Quillbot Google Trends Answer the public Chat GPT Canva Freepik These are some of the most important SEO tools, especially for beginners, to start with. Let’s understand what each tool does, its purpose, and how it helps in making SEO successful. Google Keyword Planner Google Keyword Planner is a free keyword research tool from Google to discover keywords. Be it a blog or business page, it helps in finding the right keywords with just an input of ideas. You can even check your competitors’ keywords. It provides useful insights like search volume, keyword difficulty, related (LSI) keywords, and bidding value. Google Keyword Planner is an excellent tool to kickstart your SEO journey. Google Analytics Google Analytics is another fantastic tool from Google to monitor your website’s user traffic. GA4 allows you to track: Website traffic sources Organic traffic User demographics Geographic location Active user sessions And more In GA4, you can also track conversions, like sales or form submissions, to see how well your SEO efforts are working. Google Search Console Google Search Console (GSC) is a staple tool for a beginner in SEO. It allows you to monitor how your site performs in the search results through tracking, amongst other metrics, such as: Clicks Click-Through Rate (CTR) Impressions You can also see which search queries your pages appear for, along with details about: Queries Pages Countries Devices Appearances And more GSC also offers important features like: Indexing Core Web Vitals URL inspection Sitemaps Coverage Report It allows you to fix page indexing issues such as: Excluded by noindex tag Pages with redirects Duplicate without user-selected canonical Alternate pages with proper canonical tags Crawled but not indexed Not found (404 errors) A significant part of your technical SEO work will involve analyzing Google Search Console and resolving any issues it highlights. Google Tag Manager Google Tag Manager helps manage and update tags without having to fiddle with code changes. It simplifies the tracking of user action through easy-to-access interfaces. Some of the important elements involved in GTM include: Tags Triggers Variables Tags are small snippets of code that track user behavior, like clicks and form submissions. With GTM, you can add or edit these tags through a simple interface. It helps streamline your tracking setup and ensures all your important data is captured. Google Schema Markup Testing Tool The tools test whether you are using the structured data on your website in a proper way or not. Schema markup is the process of organizing all information on your site for search engines to scan and present it better to your users. It also enhances how your site will show up in the search results by providing rich snippets. You can use this SEO tools for beginners to: Test your schema markup for errors. Preview how it looks in search results. Fix any issues found in the code. Using this tool helps boost your website’s visibility in search. Screaming Frog SEO Spider Screaming Frog SEO spider is definitely one of the best free SEO tools you can use in your SEO audits. It’s highly recommended to learn the ropes of this tool if you are learning an SEO course. This tool will help you find very important issues in different elements of your website, like: URLs Meta tags Alt tags Canonical tags Header tags Duplicate content Thin content Images Pagination Redirections Security issues Response codes Sitemaps robots.txt And more Screaming Frog SEO Spider is your best friend in the world of SEO tools for beginners. You can conduct a site audit without needing other premium tools. Page Speed Insights Page Speed Insights is a great tool to check how fast your webpage loads for users. It helps diagnose performance issues and checks the core web vitals of your site. The tool also suggests recommendations to help you follow best practices for improving page speed and core web vitals. By fixing the issues identified, you can improve: First Contentful Paint Largest Contentful Paint Total Blocking Time Cumulative Layout Shift Speed Index Making these improvements ensures your website performs well on both mobile and desktop devices. Grammarly Grammarly is another best SEO tools for beginners to help them write content. This tool guides you on how to write an error-free article in terms of grammatical errors and spelling mistakes. Grammarly offers both free and premium versions. However, the free version alone will be enough for you to write the best SEO-optimized content. Hemingway Editor Hemingway Editor is the finest writing assistance tool to improve the readability of your content. It helps you identify: Very hard-to-read sentences Hard-to-read sentences Weakeners (unnecessary words) Words with simpler alternatives And more These features help you structure your content to ensure it’s easy to read and understand for your audience. Quill Bot Quillbot acts as a paraphrasing tool for the sentences. It’s quite helpful if you have to rewrite your content in a better way or by using different words. The free version has just the basic paraphrasing functions, but other advanced ones will cost you a premium subscription. Google Trends Google Trends helps you find trending content ideas based on your search queries. Google Trends allows you to analyze what is

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What is SEO? And What Are The Different Types Of SEO?

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Share this post Ready to understand what SEO is and the different types? This article will take you through everything you need to know about SEO. Keep reading to get the full insights on SEO. What is SEO? SEO (Search Engine Optimization) is the process of optimizing our website so that it ranks higher on search engines. Enhancing vital functions of our website promotes our site’s visibility. Doing so makes it easier for people to discover us online. Now, let’s explore the different types of SEO and the strategies that can strengthen our online presence. Different Types Of SEO Technical SEO On Page SEO Off Page SEO Local SEO Technical SEO Technical SEO is working on improving the technical functionalities of our website. Some elements of technical SEO include: Website Load Speed Mobile Friendliness Webpage Design URL Structure XML Sitemap Robots.txt Secure Socket Layer (HTTPS). Structured Data Breadcrumb Navigation Duplicate Pages Broken Pages Canonical tag How to Improve Technical SEO? Website Load Speed Improve load speed by optimizing images and minimizing code. If your website provides an improved user experience. Search engines will prefer your website showing on SERPs. Mobile Friendliness Webpage Design Make sure that your website is responsive and performs appropriately on mobile devices. Google prefers mobile friendly sites to index first. URL Structure Use clear, descriptive URLs with relevant keywords. Well-structured URLs help search engines understand page content. XML Sitemap Create and submit an XML sitemap to the search engines. This helps them find and index all important pages on the site. Robots.txt Employ the robots.txt file to specify which pages search engines can crawl. Proper configuration prevents the indexing of unnecessary or duplicate content. Secure Socket Layer (HTTPS) Implement HTTPS to secure data between the users and your site. HTTPS is a ranking factor and builds trust with visitors. Structured Data Add structured data to help search engines understand page content. It can improve visibility with rich snippets in search results. Breadcrumb Navigation Use breadcrumb navigation to enhance site structure. This helps users and search engines understand page relationships. Duplicate Pages Identify to resolve duplicate pages to avoid content duplication. A Duplicate content will always have negative impact your website’s search rankings. Broken Pages Fix or remove broken pages to ensure a smooth user experience. Broken links can harm SEO and frustrate visitors. Canonical Tag Utilize canonical tags to indicate a page’s preferred version. This prevents duplicate content concerns and consolidates link equity. On Page SEO On-page SEO is the process of optimizing our website’s content and other factors that contribute to improving rankings on search results. Listed down are important On Page SEO Factors: Title Tags Meta Descriptions Header Tags (H1, H2, H3) Keyword Optimization Image Alt Text Internal Linking Content Quality User Engagement Metrics How To Improve On Page SEO? Title Tags Create unique, descriptive title tags for each page. Title tags should include primary keywords to improve search relevance. Meta Descriptions Write a meta description that will ignite interest in the viewers and make them click through from search results. Header Tags Arrange a proper header tags (H1, H2, H3) hierarchy that helps search engines understand the content structure of your page. Keyword Optimization Incorporate relevant keywords naturally throughout the content. Optimizing keywords improves search engine ranking for specific queries. Image Alt Text Enhance accessibility by adding informative alt text to images. Alt text helps search engines understand image content and can boost SEO. Internal Linking Create internal links to connect related content within the site. Internal linking improves navigation and helps distribute page authority. Content Quality Concentrate on contributing high-quality, relevant content that fulfills the reader’s requirement. Ultimately good content determines good ranking positions on SERPs. User Engagement Metrics When metrics like bounce rate and session time are improved and get better. This recommends to search engines that the content is useful and relevant. Off Page SEO Off Page SEO involves strategies we work on outside our website to drive potential traffic and improve rankings. By focusing on these external factors, we enhance our site’s authority and credibility. Here are the key areas we work on for Off Page SEO: Backlinks Local SEO Social Media Engagement Forums Guest Blogging Influencer Outreach Online Reviews Press Releases How to Work on Off Page SEO Strategies? Backlinks Obtain high-quality backlinks from trusted sites. This increases our website’s authority and credibility. Social Media Engagement Increase the brand’s visibility by actively connecting with your audience via social media platforms. To increase traffic, share valuable content, and communicate with followers. Forums Participate in relevant online forums and communities. Provide helpful answers and contribute valuable insights to build credibility and generate backlinks. Guest Blogging Write guest posts for prominent blogs in your niche. These guest posts generate relevant traffic, help with conversions, and improve domain and page authority. Influencer Outreach Onboard niche influencers who can expand brand awareness and enhance conversion rates. Online Reviews Kindly request fulfilled customers to leave positive reviews on review platforms. Positive reviews can improve our site’s reputation and attract more visitors. Press Releases Distribute press releases about significant events or updates related to our business. Well-crafted press releases can generate media coverage and backlinks. Local SEO Local SEO is optimizing our business or services to appear on local searches to attract more local customers. By ensuring our business appears in local search results and maps, we can improve visibility within our specific geographic area. Let’s break down the factors that influence Local SEO Factors: Google My Business Listing Local Citations NAP Consistency (Name, Address, Phone Number) Local Customer Reviews Location-Based Content Local Business Directories Google My Business Listing Claim and update your Google My Business profile to appear in local search results and maps. Local Citations Ensure your business is listed in local directories and citation sites to boost local visibility. NAP Consistency (Name, Address, Phone Number) Maintain your Name, Address, and Phone Number consistent across all online platforms up to date. Local Customer Reviews Encourage and manage customer reviews to build trust

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