Different Types Of Backlinks In SEO For Your Website’s Ranking

Does a library have value without readers, even with a hall full of books?

Does a restaurant have value without diners, even with a menu full of delicious dishes?

Similarly, SEO is incomplete and doesn’t have value without backlinks.

Read the complete article to know what are backlinks and the different types of backlinks in SEO.

What Are Backlinks?

A website doesn’t have value without visitors. Backlinks are links that bring relevant traffic to our website from different sources.

For example, imagine seeing a phrase like Join SEO Course. When you click this anchor text, it takes you to Cluster Edutech’s SEO Course Page from this website. This is a backlink I built through the guest post.

SEO backlinks are also called:

• External Links
• Inbound Links
• Incoming Links

One of the factors that Google considers to improve a site’s credibility and authority is backlinks. Want a better ranking for your site? the more quality backlinks you should create.

Different Types of Links in SEO Backlinks

Backlinks can vary in their function and impact on SEO. Here are the different types of links in SEO backlinks you should know:

1. Do Follow
2. No Follow
3. Sponsored
4. UGC

Do Follow Links

• Do Follow links are important HTML links without a “rel” attribute. They serve as a recommendation to Google, helping it discover and rank pages. Google prioritizes Do Follow Backlinks to discover and rank pages.

No Follow Links

• A website owner adds a rel=”nofollow” attribute to your backlink. This means they provide a backlink but do not endorse it. A backlink with a nofollow attribute does not hold as much value but still counts as a backlink—more like a tail without a head.

Sponsored Links

• When a website owner provides a backlink with a rel=”sponsored” attribute, it indicates that the link is part of a paid placement. Sponsored backlinks benefit the site owner and do not add much value to improving your site’s authority.

UGC Links

• UGC links are links generated through social media, forums, and blog comments. If you’re a website owner and someone includes a link in their comment, you can add a rel=”ugc” attribute. This helps you manage spam while still allowing user-generated content to link back to their sites.

Different Types Of Backlinks In SEO

To generate traffic to our website, we have to build different types of backlinks in SEO. We shall check different types of backlinks and their reputation in SEO.

1. Editorial Backlinks
2. Guest Post Backlinks
3. Article Submission Backlinks
4. Business Listings Backlinks
5. Classifieds Backlinks
6. Directory Backlinks
7. Social Media Backlinks
8. Bookmarking Backlinks

Editorial Backlinks

Editorial backlinks are links that point to your website from high-authority websites like:

• News Websites
• PR Websites
• Educational Magazines
• And more

Getting an organic backlink from an editorial website is like getting a golden egg for your website. These backlinks are highly valued by Google. If you have a backlink for a specific keyword from an editorial website, you can rank higher than your peers.

Guest Post Backlinks

Guest post backlinks are a type of link that you obtain by contributing any blog or article to another website. Through guest posts, you can even generate leads by posting in relevant niches. To obtain these backlinks, reach out to the website owners in your niche and ask them if you could submit a guest post.

Article Submission Backlinks

Article Submission Backlinks are created when you write an article and include an anchor text linking back to your website. You then submit this article to free article submission sites. Article submission backlinks create good potential for the generation of traffic to your site since the article has been published on a site that has good authority.

Business Listings Backlinks

Creating business listing backlinks is updating details about your business on listing sites. Generally, you can create a backlink simply by placing your website link in the website slot. Business listings help enhance local SEO and make it easier for individuals to find your business online.

Classifieds Backlinks

Classified backlinks are when you post advertisements about your products or services on classified ad sites with a link. By including your website link in the ad details, you can gain a backlink. These backlinks help to drive targeted traffic to your website and can improve your visibility in specific markets or regions.

Directory Backlinks

Submitting your website to online directories can earn you directory backlinks. These directories organize businesses by industry or location, making it easier for users to find services like yours. Adding your website’s URL in these listings helps attract relevant traffic and improves your site’s overall visibility.

Social Media Backlinks

Social media is an excellent source of UGC backlinks. The users who post content, mention your website, or link to your page in a post or comment will provide backlinks to your website. Most links are no-follow. However, it does bring traffic and keeps your brand visible and known to more people.

Bookmarking Backlinks

Bookmarking backlinks come from saving your website link on popular bookmarking sites. These links help search engines discover your content faster. They can also attract visitors interested in your niche.

Building different types of backlinks in SEO is crucial for growing your website’s authority and ranking.

Benefits of Backlinks in SEO

• Improves search engine rankings
• Increases website traffic
• Enhances domain authority
• Builds credibility and trust
• Boosts brand visibility
• Generates referral traffic
• Fosters relationships with other websites
• Encourages content sharing
• Enhances indexation speed
• Provides insights into competitor strategies

Do’s and Don’ts in Backlinks

Do’s

• Focus on quality over quantity
• Use relevant anchor text
• Diversify your backlink sources
• Monitor your backlink profile regularly
• Build relationships with other websites

Don’ts

• Avoid spammy or low-quality sites
• Don’t engage in link exchanges
• Avoid using irrelevant anchor text
• Don’t buy backlinks
• Avoid over-optimizing your backlinks

Conclusion

I hope in this article you understood, what are backlinks and the different types of backlinks in SEO. Start creating quality and valuable backlinks for your website. If you want to learn how to find and build these backlinks effectively, consider joining our SEO course.